Discover how consistency plays a vital role when you sell printables on Etsy and online.
Unlocking Success: The Power of Consistency to Sell Printables on Etsy & Online
Hey there, fellow planner and printable shop owners! Let’s talk about a crucial element in the success of your business—consistency. We all know how overwhelming social media marketing can be, but fear not! I’m here to show you how being consistent can help you build trust, save time, and create a loyal tribe of customers who can’t wait to engage with your brand.
Building Trust and Recognition
Establishing Trust: The Foundation of Selling Printables and Planners
Think about it this way: Imagine you’re dining at your favorite restaurant, and you order your go-to dish that you absolutely love. Fast forward a few weeks, and you bring a friend to that same restaurant. But this time, the meal tastes different, and you have to send it back to the kitchen. That lack of consistency in the meal preparation leaves doubt in your mind, not just about that dish, but perhaps even about the entire restaurant. Doubt can make it challenging for businesses to rebuild trust with their customers.
Putting out products consistently and with the same level of quality will help establish you as a “go to” brand.
When it comes to selling planners and printables, you need to consistently provide tools that help your customer get organized. Think about the different areas of their life that could use a structure to help them plan or make things easier. Putting out products consistently and with the same level of quality will help establish you as a “go to” brand. Your customers will know that you always have what they need and think of you whenever a new need arises.
Get Visible
From Visibility to Sales: Mastering Consistent Marketing for Printables
Inconsistency can lead to your audience questioning your reliability and expertise. So, how can you avoid this? By being consistent with your marketing efforts and getting visible. When you consistently deliver superb content and provide excellent customer service, you’ll keep your clients happy and trusting in you. This will help you sell more printables on Etsy and online.
Now, let’s talk about another scenario that we’ve all experienced: You join an email list with great potential. Initially, you receive weekly emails and feel connected to the person behind it. But then, all of a sudden, you hear nothing but crickets. Months later, you receive an email from that person, trying to sell you their product. How does that lack of consistency make you feel? Confused, right? You might even wonder, “Who is this person?” Lack of consistency can cause your audience to forget who you are and why they subscribed to your list in the first place. It hinders name recognition and makes it harder for you to win them over again.
Lack of consistency hinders name recognition and makes it harder to win over customers.
Etsy is a crowded space, one way to stand out is to have your listing boosted. You can do this by running ads OR when you post a new listing. After putting up a new listing your product is boosted for 36 hours while Etsy tries to figure out how it fits in the algorithm. Use this to your advantage. Consistently post every 3 days as you fill up your shop and take advantage of boosted status.
Etsy also allows you to link your social media accounts, like Instagram & Pinterest. With a simple click you can use your listing images to post on your social media accounts. This makes it easy to keep your social media updated with your products as you list new items.
Crafting a Cohesive Brand
Stand Out and Connect: Building Brand Consistency for Selling Printables on Etsy and beyond
Consistency is not only vital in your marketing communications but also in your brand image.
With so many gurus and strategies out there, it’s easy to get overwhelmed and lose sight of your overall message. But fear not, my friends! By maintaining consistency and repetition, you can develop name recognition.
Consistency is not only vital in your marketing communications but also in your brand image.
If your website colors align with the clothes you wear, people will make that connection. If your trademark is a purple stripe in your hair, don’t go changing it to fire engine red—your followers won’t recognize you! Be consistent with your brand image, colors, and message, both online and offline, to ensure you’re always recognizable.
When you sell printables on Etsy or in your own shop, make sure your graphics are eye-catching and cohesive. Use a similar listing image style. The goal is to have such a strong brand that people begin to associate certain things with your shop and your level of quality. Many new shop owners struggle with this, but with good resources and over time, you will be able to have a shop you love.
Need help with creating a gorgeous and cohesive printable shop? Check out the Printable Shop Toolkit.
Engaging Customers with Consistency
Delighting Customers: The Art of Consistent Customer Service
Remember, engaged audiences are the ones who trust you, resonate with your message, and eagerly interact with you. These loyal supporters will sing your praises and help grow your business. And guess what? Being consistent is the key to keeping them engaged. So, let’s embrace consistency in our marketing efforts, save time, and build trust with our amazing tribe of planner and printable enthusiasts.
Creating marketing efforts and customer service that allow folks to feel connected to the real & incredible human behind it all (you!) make a world of difference.
Stay tuned for more insider tips and resources to help you thrive in this exciting journey of running your own planner and printable shop. Next week I will be back with how to use social media to help with your printable marketing. Together, we’ll conquer the challenges of social media marketing and make every day a slice of our best entrepreneurial lives.
